Acantilados Nortinos, Región de Chile
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Civil Attaché Offices

Commercial Attaché Office

Functions and Objectives of the Commercial Attaché Office

1. Handing over and Dissemination of Commercial information

  • Handing over of commercial information to Chilean exporters in order to analyze their entry into the Japanese market.
  • Participation in workshops, seminars and conferences disseminating Chile's economic-commercial situation.
  • Commercial dissemination in local media of the business environment between Chile and Japan.
  • Disseminating market and product profiles of the Japanese market among the Chilean exporters.

2. Elaboration of Business Information

  • Preparation of market studies of the Japanese market, in order to provide relevant information for decision-making process of Chilean exporters.
  • Elaboration of product and market profiles of the Japanese Market.

3. Export promotion

  • Organization of trade missions of research and analysis of the Japanese market with Chilean companies with no prior experience in this market.
  • Organization of trade missions to penetrate the Japanese market, with Chilean companies that have already had prior knowledge of the Japanese market, and are able to enter the market with a high probability of success.
  • Participation in trade fairs in Japan, supporting Chilean exporters, in terms of logistics and information from the business environment, as well as making arrangements to enable them to find trading partners.
  • Participation in Trade Promotion Seminars in order to foster bilateral trade and investment in Chile.
  • Elaboration of brochures, catalogs and their subsequent dissemination among Japanese businesspersons.
  • Conducting of Chilean products tasting in the Gastronomic Weeks and event "Chilean Flavors".
  • Conducting business rounds between Chilean and Japanese entrepreneurs to boost bilateral trade.
  • Coordinate and organize activities of Country Image with Local Agency in order to position Chile's image in the Japanese market.
  • Invitation of Japanese journalists to Chile in order to encourage subsequent publications in the Japanese media.
  • Invitation of potential Japanese customers to Chile to promote bilateral business, and organization of business rounds in different regions of Chile.

4. Support to development of Strategies

  • Consultantship to Chilean companies in developing business strategies to penetrate the Japanese market.

5. Development of Business Contacts and Support to Internationalization

  • Developing business agendas among Chilean exporters and Japanese importers, in order to increase bilateral trade.
  • Business Opportunities shipping to Chile to be distributed among exporting companies.
  • Support for negotiations and implementation of trade agreements.
  • Support the elimination of tariff or technical barriers to trade.
  • Delivering relevant information to support Chilean investment abroad.
  • Identification of business opportunities and dissemination in Chile.
  • Support potential foreign investors by providing them with information on rules and regulations, as well as the benefits of using Chile as a "Trading Gateway" for third markets.
  • Support Chilean exporters carrying out business arrangements in Japan.

6. Cooperation with Foreign Organizations

  • Encourage the signing of cooperation agreements and joint work with external agencies of Japan, to support the strengthening of commercial and economic relations (e.g. JETRO (Japan External Trade Organization), the Japanese Institute for Overseas Investment, JBIC (Japan Bank for International Cooperation), Japan Chamber of Commerce).

Mr. Herman Beck Olivares

  • Commercial Attaché

Mr. Beck is a Commercial engineer from Universidad de Chile. During his stay in that university, he fulfilled academic positions as an assistant in the chairs of "Introduction to Economics", "Management Theory", and "Administrative Theory II".

In 1980, he had the opportunity to specialize in the "Manufacturer's Hanover Trust", New York, on issues related to the banking system, participating in the "Executive Credit and Banking Program ".

Between 1978 and 1990, he worked in various executive positions in the Chilean financial system, participating in the debt renegotiation of the economic groups, as a result of the Chilean financial system crisis in the 1980s.

He served from 1990 through 1997 in various posts abroad, as Commercial Director of ProChile in Saudi Arabia, Egypt and Spain. Thereafter, until 1998 he was in charge of the Mercosur and Nafta Departments of ProChile, being assigned later as Commercial Attaché in Japan until 2004. Upon his return, he first served as Head of the Departments of Asia and then of Europe.

Since August 2006, he is once again responsible for the Trade Office of ProChile in Tokyo, Japan.

Mr. Beck is married with four children.

Agricultural office

Objectives and functions

Japan is the third world economy with a GDP nearly 18 times higher than in Chile, and is also our third largest trading partner. National exports to this country in 2008 exceeded U.S. $ 7,850 million CIF (MOF Japan), representing 1.1 percent of total imports made by Japan, ranking our country in 23rd place among Japan's suppliers. In Latin America, only Brazil beats Chile in its market share, having only a 15 percent increase in shipments (in value) than our country. The main products that make up Chile's export basket to Japan are minerals and metals.

Regarding foreign trade of agri-food and livestock products, it must be borne in mind that Japan has only 39 percent of food self-sufficiency; therefore it becomes the largest food importer. Thus, this country also becomes key player in the Chilean forestry and agri-food policy.

Shipments of these kinds of products to Japan account for almost 10 percent of total Chilean exports to this market, making it one of the major destination markets. These shipments reached the year 2008 over $824 million, 10.2 percent higher than the previous year, a figure that is almost completely transformed into net surplus of sectoral trade balance, as there is only a small import of such goods from Japan.

As of 2007, the FTA between the two countries entered into force, which has enabled strong growth of forestry, agricultural and livestock exports from Chile. Such exports are focused on a set of products, prevailing timber and its by-products in value, which accounts for 56 percent of shipments (FOB value). Next in importance were pork and wine, which together represented about 21 percent of the value of shipments in 2008. In some products, the Japanese market represents the main destination for Chilean exports, such as pork, which represents 29 percent of the volumes and a 38 percent of the values exported by the country.

The mission of the Agricultural Attaché Office in Japan is providing an improved and expeditious attention to the needs of information, guidance and management to public and private institutions that are part of Chile's agro-forestry industry, in relation to their access and development in the Japanese market and opportunities for cooperation.

The strategic goals of the Chilean Agricultural Office in Tokyo are organized and developed in coordination with Chile's Trade Office in Japan, and refer to the following:

  1. Market Development and DiversificationImplementing initiatives to identify, open and expand new opportunities for the participation and diversification of national products in the Japanese market, as well as with other countries that are within an area of influence.
  2. Market defense:Organizing and implementing all necessary actions to foresee and analyze any event relating to health, tariff or trade that could halt the normal development of agricultural exports from Chile, and promptly and effectively manage the actions needed to restore normal trade conditions and rate.
  3. Supporting Operational Decision-Making for Business and Institutions:Production, organization and dissemination of information and elements to support strategic and mainly operational decision-making, both in domestic private companies and in institutions to operate effectively in the Japanese market.
  4. Image development of the domestic agricultural and livestock exportable offer:Implementing initiatives to maintain executive institutional relations with private and public key players to support the promotion of health and quality attributes of domestic agriculture and products obtained from this source.
  5. Promotion of bilateral cooperationAnalyzing and facilitating actions that promote the exchange of expertise and technologies between the two countries in the agricultural and livestock field, in order to add value to domestic production.